I am intrigued and impressed by social clubs that build the love of cycling and the outdoors in general. A recent and great example is Rodeo Adventure Labs (http://www.rodeo-labs.com/about/). Not only do these guys keep an active social media presence, but they have a web store for products, group rides that sound inviting, and they even design and create bikes. Founded in 2014, this group is about racing, riding, and everything cycling. If you know of them, you know what I'm talking about. If you don't know of them, then you should check them out. It is a model for the new social club. Their specially designed kits are produced by Castelli and carry with them a unique flavor of design and individuality. The latest design came in 5 varieties to capture each rider's own flavor of riding style. I was about one click away from ordering the "Trail Donkey" kit when my wallet guardian (ie. my wife) told me the last thing I need is a another cycling jersey (she's wrong by the way). I would like to give these guys a huge thumbs up for doing something that is positive and creative and focused on cycling!! Not to mention, I think their marketing genius is very apparent. They have built a brand that is awesome ... recognizable, cohesive, and fresh.
|Rodeo Adventure Labs Kit 2.0|
Another recent discovery of mine which merges cycling and social interaction / responsibility in a super positive way is The Rescue Project (http://www.rescue-project.org/). Namrita Kumar is a cyclist and obviously an animal lover, and she started the project in 2013. This organization retails Castelli kits and accessories where the proceeds are sent to a local animal shelter of your choice. The designs are done by Straydog Branding out of Vancoucer in BC - cool looking kits that deserve support. Since I love cycling, Castelli and animals in general ... my wallet will be forced to shell out for this one when the next design comes out. Again, a huge shout out to The Rescue Project for making a difference and doing it through something we love.
|The Rescue Project|
I hope everyone is having a great rides or dreaming about spring time when the roads and trails are clear depending on your location.